REWARD VIA TOPUP COMBINED WITH CHATBOT ZALO, THE COMBINATION THAT CREATES A IMPRINT FOR SOUTH ASIA'S TOP BEER BRAND - SAN MIGUEL VIETNAM (SMBVCL)

Trust VietGuys, as well as the Topup service and the Zalo Chatbot. San Miguel is a global beer brand that aims to help businesses raise their brand awareness, develop their customer base, and improve their "god" care. What are the expected numbers of this combination?

Campaign Result

Successful Topup rate

Total prizes awarded in the program

More information about the service

View more about the service View more about the service

Business issue

Among the world's top 20 brewers - San Miguel The Brewing Company is Southeast Asia's oldest brewer. San Miguel is still regarded as a world brand and retains a strong place in the hearts of customers after more than a century in the FMCG sector, from 1890 to the present.

San Miguel Vietnam Beer Company Limited, the company's first branch in Vietnam, opened in 1995. (SMBVCL). Following in the footsteps of its parent business, SMBVCL has had some success in the Vietnamese market, with items that are professionally manufactured, of international quality, and have won prestigious brand awards.

The program "Welcome to San Miguel - Celebrate Lucky Gifts" was created in the hopes of growing the market and enhancing brand awareness. San Miguel Vietnam, on the other hand, does not opt to pay via Mobile Topup like other businesses, instead combining with Chatbot Zalo to make a difference and better serve customers. Customers will feel impressed once more if they are not only participating and receiving prizes, but are also receiving care and advise from the company. Hence, an imprint will be marked in the hearts of customers, and the conversion rate will increase in the future.

Set Goals

This combination has created the professionalism of San Miguel Vietnam, but in order to take more cautious steps for the program, there should be specific goals to ensure professionalism during the event:

Implement the program "Welcome San Miguel - Celebrate lucky gifts".
Ensure 100% Top-up order is executed successfully.
Combine with direct PG customer service.
Plan on risk management measures to limit fraud.

Implementation idea

VietGuys's Topup team has taken steps to implement the program, with the goal of achieving the goals set by San Miguel:

Deploy Topup combining SMS Shortcode 6067 and failover scratch card code with SMS Brandname “SAN MIGUEL”.
Combine with Chatbot Zalo to Top-up for customers when PG enters the prize code.
Follow up and troubleshoot cases where customer feedback does not receive Top-up, ensuring 100% of customers successfully receive top-up.
Weekly report on the program.

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REWARD VIA TOPUP COMBINED WITH CHATBOT ZALO, THE COMBINATION THAT CREATES A IMPRINT FOR SOUTH ASIA'S TOP BEER BRAND - SAN MIGUEL VIETNAM (SMBVCL)

Business issue

Set Goals

Implementation idea

TUTORIAL